Nuby Breaks the Norm

parent bloggerAs a stay-at-home dad, it is my job to be the primary caregiver for our family. I buy the groceries, take the kids to doctor appointments, and do the shopping for our kid products. In August, I was shopping for new toddler plates and found the perfect ones from Nuby. The only problem was that the packaging told me they were, “Designed to make feeding fun for baby & easier for mom.” I set them back on the shelf. If a product or a service isn’t gender specific, why should it be branded and advertised as such?

Let’s be clear. Moms aren’t the only parents that feed their babies. Dads feed babies. Grandparents feed babies. We’re all caregivers, right? I wanted the plates, but didn’t buy them. Instead, I tweeted a picture to Nuby and asked if they had any that made it “easier for parents.” I mean, after all, I’m a dad and I need these too. I don’t like being considered something that I’m not just because I care for my kids and I know I’m not the only one.

Nuby responded immediately and what they said came as a welcome surprise. Continue reading