#howtodad cheerios

Peanut Butter Cheerios Dadvertising #HowToDad

The times they are a changin’. The rise of the modern dad has been gradual until now. There are more and more people, publications, and corporations realizing that it’s awesome to be a dad and a market to be had. The most effective way to reach the masses and spread the good word has been through advertising. Kudos to the new Peanut Butter Cheerios for showing the power of dadvertising for social change in America with their #HowToDad.

Cheerios Dadvertising

Kudos to Cheerios for putting dads on display in their most recent Superbowl ad.

This showed a dad engaging in a family discussion instead of trying to comically slink away from it.  It showed a couple that probably has heard their fair share of bigoted opinions, yet worked together as a team no matter what others thought.

This is what Dadvertising is all about.  Presenting men as partners and caretakers, no matter what societal pressures they face.