#howtodad cheerios

Peanut Butter Cheerios Dadvertising #HowToDad

The times they are a changin’. The rise of the modern dad has been gradual until now. There are more and more people, publications, and corporations realizing that it’s awesome to be a dad and a market to be had. The most effective way to reach the masses and spread the good word has been through advertising. Kudos to the new Peanut Butter Cheerios for showing the power of dadvertising for social change in America with their #HowToDad.

Fatherhood.gov Dadvertising Commercial

The smallest moments can have the biggest impact on a child’s life. My oldest son swung by himself for the first time today.

We’ve been going back and forth for months about him swinging his legs to the right rhythm to keep himself going. I tell him, “Never give up. You may not get it right, but never give up.”

He kicks in frustration and spends more energy doing it wrong than trying to do it right. I swing with him, hoping he will learn to believe that he can do it. Today he gave it everything he had and he soared as high as a backyard swing-set allows. I will dance, cheer or whatever it takes to show my children I believe in them.

Tim Hortons Dadvertising

My parents divorced when I was very young and I don’t remember my dad being around very much growing up. There were times in my life that I wondered if he loved me the way that I loved him. When I became a dad, I realized the immediate love that I had for my newborn son and that it would never go away. It was at that moment I completely understood my father. The way that I now felt, was the way he had always looked at me. I knew what that look was now. It was absolute love. He has always loved me. And now, when he looks at my son, I immediately recognize the amazement, pride and love.

Thank you, Tim Hortons Coffee for Dadvertising that amazement, pride and love.

Sincerely, Pat.

Proud fathers and sons

Proud fathers and sons

Hyundai Genesis Dadvertising

Kudos to Hyundai Genesis for their dadvertising spot in Super Bowl XLVIII.


Kids come within an inch of their lives on a daily basis.  They love us and take us for granted.  A father cannot always be there for his child, but they will always seek to protect their children and  instruct how to protect themselves.