#howtodad cheerios

Peanut Butter Cheerios Dadvertising #HowToDad

The times they are a changin’. The rise of the modern dad has been gradual until now. There are more and more people, publications, and corporations realizing that it’s awesome to be a dad and a market to be had. The most effective way to reach the masses and spread the good word has been through advertising. Kudos to the new Peanut Butter Cheerios for showing the power of dadvertising for social change in America with their #HowToDad.