I was invited to the inaugural Huggies Parents Council that was held in Chicago to discuss the controversy over “glass” found in Huggies wipes. There were a dozen fellow parent bloggers/influencers invited to bring concerns, comments, and/or criticism to the council and have a chance to speak directly to the brand. I saw this an awesome opportunity to represent the dad-voice to a major brand and to encourage more involvement of dads in marketing, research, and overall branding. What I didn’t expect was to realize that Huggies saved my marriage.
Before we get to the moment of clarity that made me go home and bombard my wife with huggies (really bad joke), let me give you a recap of what I learned. Before I went, I set up a poll to see how many of you used Huggies, how many heard about the controversy, what you did or would have done after hearing about the controversy, and if you had any specific concerns that you wanted me to bring to the brand.
I found it interesting that the majority of the people taking the survey said that they trusted the brand and either ignored the claim of glass in the wipes or would have researched the claim instead of simply halting use of the wipes immediately. That told me that parents see Huggies as a trusted brand. (Made me feel good about our choice in wipes, little did I know that it actually saved my marriage… more on that, soon.) Continue reading